I’m Robert Carroll. I’m a freelance content strategist for hire.

• Content audit and assessments – I can help you assess the quality and quantity of your content
• Gap and competitor analysis – I can I help you see what’s missing
• Personas and user journeys – I can help you identify the needs of your audience
• Multimedia journalism – I am a true multimedia journalist, who can select and develop the most appropriate medium for a story, whether that be words, audio, video, interactive and data-driven elements or any combination of these approaches
• Strategy – editorial, messaging, brand, metadata, social and community – I can help you with all these aspects of a good content strategy
• Style guides, checklists, workflow, editorial calendars – I can help you to nurture and tend to your content like a gardener
• Search engine optimisation, CMS optimisation, audience metrics – I can help you with making your processes and your content even better

If you need help with any of these things, get in touch. Take a look at my projects and my CV to see how I have helped  organisations such as the United Nations, The National and UBS.